Campaign report · Moonshots
Learn how Moonshots promoted their upcoming Gathering with one Open Campaign on Performance Collab, and got these results.
$5.00
Set CPM
$3.03
Actual CPM
$6.5K
Bonus Views
Campaign setup
Five decisions, in the order the campaign asks for them.
Step 1
Moonshots wanted many creators across many platforms, all working from the same brief at the same CPM.
Campaign type
Open Campaign
Creators apply. Many creators, many posts, every platform.
Direct Campaign
Invite the creators you already work with.
Step 2
The brief is attached to the campaign and shown to every creator at the moment they apply, so everyone works from the same instructions. Then pick which platforms’ posts count.
Campaign brief
Moonshots Gathering brief.pdf
Shown to every creator when they apply
Platforms
Step 3
$10,000 to spend in total across all creators. $5.00 per 1,000 views, regardless of platform. Set a $1,500 cap per creator, so many creators have a chance to earn from the pool.
Total budget
$10,000
CPM, every platform
$5.00
Cap per creator
$1,500
$5.00 per 1,000 verified views. No creator can earn more than $1,500 from the pool.
Step 4
Moonshots approved every post for campaign compliance, and kept a final sign-off on payouts for one more look before money moved. They also chose whether creators are accepted into the campaign manually or automatically.
Approval policy
Posts need brand approval
Always on. Only approved posts are eligible to earn.
Creators join by
Manual approval or automatic
Approve payouts before release
One more look before money moves
Step 5
One button. Once the campaign is published, creators can apply and start submitting posts.
Open campaign
The Moonshots Gathering · $5 CPM
$10K
Pool
Platforms
Open
Applications
Published. Creators can apply and start submitting posts.
Set your rate, approve the posts, pay for verified views.
