Performance Collab
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For game studios and publishers

Creator marketing for games, paid by the view.

Set your rate. Creators play your game and post it to their own audiences. You only pay for the views it earns.

A YouTube-style video of a fantasy boss fight, with a relaxed streamer in headphones overlaid in the bottom-left corner, an Includes paid promotion label, and the title Soloing the Ember Titan first try.

Built to scale

More posts shouldn't mean more risk.

One streamer is easy to keep an eye on. Hundreds of posts is where things slip.

Hundreds of posts, the old way

  • Paying for posts that flop
  • Checking views manually is a nightmare
  • Manual payments

With Performance Collab

  • Pay only for the views you get
  • Views checked & paid out automatically
  • Scale hundreds of creators at once
Phone showing a paid gaming post. A streamer in a headset is overlaid in the bottom-left corner of gameplay where an archer dashes past incoming arrows and fires at slime monsters and a mushroom boss, with a Paid partnership label and like, comment and share counts.

What a paid post looks like

A real post, on a real creator's feed

Gameplay on top, the creator reacting underneath, posted to their own followers. You only pay for verified views.

  • The split-screen format players already watch
  • Posted on TikTok, YouTube, Instagram and X
  • Feels like content, not an ad
Three phones showing paid posts from three different creators playing the same shooter game, each with a face-cam above gameplay, a bold caption, a Paid partnership label and their own like, comment and share counts.

One campaign, many posts

One brief. A feed full of posts.

Launch one campaign and gaming creators make it their own. Every post counts toward one budget, at one verified CPM.

  • Reactions, highlight clips and full playthroughs
  • Reach many audiences from one brief
  • One rate for every post

How it works?

4 steps from build to verified views

  1. Step 1

    Create your campaign

    Build or store link, budget and your CPM.

  2. Step 2

    Get matched

    Invite your fans, your creators, ours, or a mix.

  3. Step 3

    Creators post

    On their own TikTok, YouTube, Instagram or X.

  4. Step 4

    Pay on verified views

    Nothing else is billed.

Your creators, our creators, or let us find the right ones.

Every campaign runs the same way regardless of where the creators come from. Set your rate, we verify the views, payouts run automatically.

Invite your creators

Already working with creators? Have fans who love your brand? Invite either in a few clicks and pay them to post about you. Set base pay plus a CPM bonus, so viral posts earn more and every post still pays.

Invite your creators

Direct campaign

Spring launch · $5 CPM + base

Send Invite
  • @maya.makes

    2 posts · 48K views

    Posted
  • @dev.tomas

    Drafting post

    Accepted
  • @lena.lifts

    Drafting post

    Accepted
  • @jordan.eats

    Sent 2h ago

    Invited

Your creators. Your rates. Verified views trigger payouts.

Browse our catalog

Creators across gaming, beauty, fitness, tech, food and more, all of them already working on performance terms. Filter by niche, check their rates and past work, and invite with one click.

Browse creators
AllGamingBeautyFitnessTechFoodTravelFinance+ More

@pixelpriya

Gaming · Cozy

4.9

@controllerkai

Gaming · FPS

4.8

@setupsara

Gaming · Setups

5.0

@retro.rob

Gaming · Retro

4.7

@questwithq

Gaming · RPG

4.9

@lowkey.lou

Gaming · Indie

4.8

Let AI find the right ones

Tell the Creator Prospector your brand, budget and audience. It finds best-fit creators anywhere on TikTok, YouTube and Instagram, whether they're on Performance Collab or not, and splits your budget across them.

Try the Creator Prospector
PC

Creator Prospector

Online

We're a specialty coffee brand. $10K budget. We want home-brewing and work-from-home audiences in the US.
Got it. Here are the best-fit creators for those audiences on a $10K budget.

Best-fit creators

  • @homebrew.sam

    Home brewing · 112K avg views

    94% fit
  • @latte.lena

    WFH mornings · 58K avg views

    89% fit
  • @GrindGuide

    Gear reviews · 73K avg views

    83% fit
Show 10 more creatorsDraft the briefTry $15K
Ask about creators, budgets or niches…

Every platform

Built for every kind of game

Mobile, PC, console or browser. If players can watch it, creators can show it.

  • Mobile games

    Short vertical clips where mobile players already scroll.

    • TikTok
    • Shorts
    • Reels
  • PC and Steam

    Turn gameplay into wishlists and store-page visits.

    • Wishlists
    • Demos
    • Launches
  • Console

    Real play on the platforms your players own.

    • PlayStation
    • Xbox
    • Switch
  • Indie studios

    Start small, pay only for views, scale what works.

    • Any budget
    • No contract
  • Web and browser games

    One link, and players are in the game in seconds.

    • Instant play
    • One link
  • App developers

    Not just games. Any app that looks good on screen.

    • iOS
    • Android

When to run it

Built around your release calendar

Time your creator posts to the moments players go looking for a new game.

  1. Launch week

    Stack posts around release, when players are hunting for something new.

  2. Festivals and demo events

    Get your demo played during events like Steam Next Fest.

  3. Updates and new seasons

    Bring players back when you ship a new season or patch.

  4. Soft-launch tests

    Try a small budget in one market before launch.

FAQ

Questions game studios ask

How much does it cost to promote a game with creators?

You set the price per 1,000 verified views and your total budget, so you decide the most you'll spend. For example, at a $3 CPM, a $1,000 budget buys about 333,000 verified views.

What are the platform fees?

Performance Collab charges a 5% platform fee, only on what is actually paid out to creators. There's no monthly fee. Any budget that isn't paid out goes back to your wallet, where you can refund it to your payment method or use it for another campaign. Standard payment processing fees are separate.

Do creators need a copy of my game?

Yes. They play it on camera, so include a build, store link or keys in your campaign brief.

Can I choose creators who play my genre?

Yes. Invite creators you already work with, or use the Prospector Tool to find creators by niche. You approve every creator before they post.

How are views verified?

Creators submit the public link to their post, and views are checked from the post itself. If we suspect a video's views may be botted, we flag it. You and the creator both see the flag, and you decide whether to pay that post out.

Which platforms can creators post on?

TikTok, YouTube, Instagram and X.

Is this the same as game influencer marketing?

Yes, with one difference. Instead of paying a flat fee per post, you pay creators per verified view, so you only pay for the audience you actually reach.

Ready to put your game in front of players?

Free to set up. You only pay for verified views.